Why doesn't Bickford Ford advertise College, Military, or RCL (Lease Returners) Rebates?

We choose not to advertise with these rebates added into our prices because less than 1% of new car shoppers are eligible. These rebates can cause confusion about the real price and we do not want to offer the public a price and then take it away because they don't qualify. We believe this would be intentionally deceptive.

We love to offer these rebates to lower your price. Please let us know if you are a college student, recent college graduate, active military, recently active military, or have a lease ending and we will check for the cash rebate.

We strive to have unambiguous advertisements to match our straightforward policy of serving our customers.

Thank you,

Bickford Ford Sales Management