Bickford Ford

With the insight that Europe's demographics were going to swiftly become dominated by the elderly population, Ford Motor Company produced the "Third Age Suit", many years ago. The Suit, opposite to what you might think, isn't something the elderly put on themselves. It is engineered to wear it to gain a intuitive glimpse into what could make life easier for older drivers and successfully translate that understanding into more accommodating car designs.

Now, Ford is inviting professionals from outside the auto industry, such as architects, to try their "Third Age Suit" on for size. For example, architects from…

You might have heard that chocolate has more antioxidants than strawberries and helps to relax blood pressure and lower cholesterol.  Well, we've got a new one for you...one we can actually verify. Ford has been inspired by the tasty treat to develop lighter plastic parts for Ford vehicles. This news is not only interesting, but positions Ford a leading innovator in the worldwide auto industry.

How did Ford do it? After scrutinizing an Aero chocolate bar, the American automaker decided to try introducing gas bubbles into plastic as it was molded. The addition of gas bubbles resulted in…