The Fiesta Movement
Published Wednesday, 16 February, 2011 by Blog Admin. Categories: New Inventory, News.
Ford Motor Company spent about one-quarter of its marketing dollars on social media - more than double the amount competitors spent. The Ford
social networking team posted 11,000 videos, 15,000 Twitter 'Tweets'
and over 11 million social networking impressions - all as part of
the American Ford Fiesta prelaunch social media campaign: The Fiesta
Movement.
Did it pay off? You tell us. As a result of the effort, Ford received 4.5 million YouTube views…
Did it pay off? You tell us. As a result of the effort, Ford received 4.5 million YouTube views…