If you check out thenew Ford models that Bickford Ford offers at 3100 Bickford Avenue Snohomish, WA, you possibly will notice some of the leading-edge tech that's continuing to keep drivers informed, entertained, and safe behind the wheel. The newest Ford innovations come from a wide range of research and testing facilities from around the world in places like Dearborn, Michigan; Aachen, Germany; and Nanjing, China. And now, Ford is adding one more location to that list: Palo Alto, California (AKA: Silicon Valley).
At the new facility, Ford hopes to bring even more brilliant automotive ideas to fruition, and they hope to do so with the help of other technology companies in the area. "We have been innovating for more than a century at Ford, but we acknowledge we don't have a monopoly on creativity," explains Ford Executive Chairman Bill Ford. "Our new office will complement our existing research efforts by allowing us to tap into the region that has been driving consumer technology forward in recent decades."1
But specific technologies does Ford hope to perfect on the west coast?
No actual projects have been announced, but Ford has outlined three key priorities that each project must embody or address. They are data usage, open-source friendliness, and, of course, user experience. Perhaps we'll see an even more efficient SYNC system in the near future? Or maybe we'll see something entirely new? Either way, it's an exciting prospect, and one that you can be sure Bickford Ford, serving the greater Snohomish area, will be keeping an eye on in the coming months.