Here at Bickford Ford, we're always looking at the latest technology in the automotive industry. The reasoning is simple: eventually, these new rides will become used cars available to those in the greater Snohomish, WA area. Recently, we stumbled across an article from Consumer Reports that highlights five cool features found on vehicles today that we'd like to share with you.

First up is inflatable seat belts. These harnesses have mini airbags in…

As part of the Ford Global Consumer Experience Movement, which will improve the Ford dealer-customer experience for both parties, the American automaker has introduced a new creative project that will allow new Ford buyers to spend less time in their local Ford dealership, such as Bickford Ford, serving the Snohomish area, and more time on their own exploring and understanding the new technologies and features in these models.

The "snacks" are essentially bite-sized video shorts…

Would you rather have power and efficiency or power or efficiency? You'd choose the "and" instead of the "or," right? Of course you would, and that's exactly the kind of thinking that Ford is targeting in its "And Nor Or" advertising campaign- showing drivers they won't have to choose with EcoBoost-equipped Ford vehicles.

Ford 'And Not Or' Ad Campaign Components:

• Traditional print ads:which will come first in the series
• Television Spots…

Helpful Ford dealership, Bickford Ford, is here to provide you with some very important recall information surrounding three new Ford models: the 2013 Ford Focus, the 2013 Ford Escape, and the 2013 Ford C-Max. Read on to learn more.

The voluntary safety recall, which includes 5,678 2013 model year Ford vehicles in the U.S. concerns faulty child safety door locks (specifically on the left rear door)- an important safety feature for families. Another…

Kelley Blue Book's 2013 5-Year Cost to Own List: Ford Models Included!

As always, here at Kia of Chattanooga, we understand that when looking for a new vehicle, cost of ownership is an important factor to consider. Because of this, our favorite go-to is of course the ever reliable Kelley Blue Book (KBB) and its 5-Year Cost to Own Award. As you're all well aware nothing like this makes our blog unless our…

We at Bickford Ford, have always measured the success of our favorite automaker in by of sales volume. Judging by the number of new Ford models we see roaming the streets we would have to say that things are looking good.

Of course there are more specific ways to monitor success. For example, when stocks are doing well, companies tend to offer a dividend to shareholders. This is a small monetary amount that?s distributed…

As you know, before you drive away with your used set of wheels (new to you!) or take one for a test-drive from Bickford Ford, we make sure that every inch of your used car is detailed and cleaned. Keeping your used Ford car looking and smelling fresh is important. Of course, this doesn't have to be a daunting task, a simple solution would be to purchase an air freshener, which many of us…

Picture yourself rollin' in a 2013 Ford Fusion from Bickford Ford. While we will do everything to make sure that's possible for you here in our showroom, Ford has come up with a new way to inspire people to take a test drive. Through its innovative advertising team, the automaker has created a new TV spot that demonstrates the convention-defying new sedan, resurrecting one of rap's biggest icons: Tupac Shakur.

No, Ford didn…

Ever thought about having the addition of MyFord Touch infotainment to your drive? According to Michelle Moody, Ford Cross-Vehicle Marketing Manager, there's a good chance you have. You see, the automaker found that of all the aspects that new Ford vehicle buyers consider in making their purchase, the innovative, pioneering technology ranks amongst the top 10.

Not surprised? Our team at Bickford Ford definitely wasn't, just knowing that Ford was one of the…

Fresh and ready for the 2013 model year, the new Ford Fusion offers a wide variety of powertrain options including gas, hybrid, and plug-in. What's more, the innovative compact model also improves on everything from efficiency to technology to acting abilities.

That's right. You've heard correctly. The Ford Fusion has brought in the new model year with a special appearance in the highly-popular Fox series, "New Girl." Starring famous actress Zooey Deschanel, the sitcom follows a group of twenty-something friends and centers on Deschanel's character, Jess. In one of the most recent episodes, Jess fills in…