In the current economy, it is very understandable that car buyers are looking to get the most bang for their buck when it comes to both vehicle cost and fuel economy (mpg). It should come as great news that USA Today and Cars.com recently teamed up to pit an elite group of vehicles against one another - cars that cost less than $20,000 and get over 35 mpg. Because such autos are designed and…

Ford Australia is starting up their "Ultimate Test Drive" with the new Ford Fiesta hatchback. The auto maker hopes to test not only their vehicle, but consumer reaction. It's another great way to analyze advertising techniques, as well as get a feel for what shoppers are looking for in their new car.

The auto maker hopes to test not only their vehicle, but consumer reaction. It's another great way to analyze advertising techniques, as well as get a feel for what shoppers are looking for in their new car.

Ford will give away a new Ford Focus free…

Want to be friends or "Like" the new Ford Mustang for 2011? Why not skip the Facebook approach and test drive one at Bickford Ford in Snohomish, Washington.

Ok, you still want to be friends with Mustang on Facebook? So does everyone else, apparently. In fact, everyone wanted in on Ford's latest online promotion for the muscle car.

Ford launched a competition on its Facebook fan page, asking users to name the new Mustang V6 Performance Package. "Mayhem" was elected as the top choice.

"We saw great enthusiasm from fans, with tons of creative, unique names coming in," said…

The Ford Explorer has been one of the automakers most popular selling vehicles for almost two decades. When it came time to "reinvent" the SUV for 2011, Ford engineers did some thoughtful brainstorming, as well as picked the minds of loyal customers, to come up with one of their greatest vehicles yet .

First off, there was the issue of weight displacement. 2011's Ford Explorer is light for its seven-seater size. The vehicle is, in fact, about 1500 lbs less than the competition's.

There's also a question of power - does Ford cut that as well as weight? Heck…

With the insight that Europe's demographics were going to swiftly become dominated by the elderly population, Ford Motor Company produced the "Third Age Suit", many years ago. The Suit, opposite to what you might think, isn't something the elderly put on themselves. It is engineered to wear it to gain a intuitive glimpse into what could make life easier for older drivers and successfully translate that understanding into more accommodating car designs.

Now, Ford is inviting professionals from outside the auto industry, such as architects, to try their "Third Age Suit" on for size. For example, architects from…

You might have heard that chocolate has more antioxidants than strawberries and helps to relax blood pressure and lower cholesterol.  Well, we've got a new one for you...one we can actually verify. Ford has been inspired by the tasty treat to develop lighter plastic parts for Ford vehicles. This news is not only interesting, but positions Ford a leading innovator in the worldwide auto industry.

How did Ford do it? After scrutinizing an Aero chocolate bar, the American automaker decided to try introducing gas bubbles into plastic as it was molded. The addition of gas bubbles resulted in…

Some newspapers have reported that EV cars can't keep batteries charged in extremely cold or icy weather. Ford says this is not an issue with the all- new Focus EV, which is a good thing because dealerships like Bickford Ford in Snohomish, Washington are seeing a huge influx of customers shopping for the updated Ford Focus and Ford Focus EV.

According to USA Today, the electric version of the Focus compact will use an…

Ford UK is working on advanced WiFi and GPS systems which could one day prevent accidents by allowing cars to communicate with other vehicles on roads. The system works by sending out multiple messages per second about a vehicle's location, speed, braking and steering, and will be available on upcoming Ford Focus models.

The UK's Daily Mail reports, "The company claims drivers will be able to use it to ask such age-old questions…

People sure are losing their "Focus" thanks to the new Ford Fiesta - that's a little of the old play on words there. But the all new Ford Fiesta is a force to be reckoned with - even within its own company, which has been successfully producing the Ford Focus over many years.

Is it the lighter price tag, or the European styling? Maybe that 40 MPG rating helping out. Whatever the case may be, Fiesta…