Ford leads in the factors that matter most to car shoppers
Published Friday, 07 January, 2011 by Jason Bickford. Categories: News.
While consistently a dominant brand, Toyota has lost significant ground to Ford in consumer regard over the last two years, according to Consumer Reports' 2011 Car Brand Perception Survey. Now, the two brands rank a close first and second in overall perception, with Ford having a clear advantage in the factors that matter most to car shoppers: Safety, quality, and value.
The scores in our survey reflect how consumers perceive each brand in seven categories: safety, quality, value, performance, design/style, technology/innovation, and environmentally friendly/green. Measuring across those categories gives us the total brand perception and does not…