People sure are losing their "Focus" thanks to the new Ford Fiesta - that's a little of the old play on words there. But the all new Ford Fiesta is a force to be reckoned with - even within its own company, which has been successfully producing the Ford Focus over many years.
Is it the lighter price tag, or the European styling? Maybe that 40 MPG rating helping out. Whatever the case may be, Fiesta…
Ford Motor Company spent about one-quarter of its marketing dollars on social media - more than double the amount competitors spent. The Ford
social networking team posted 11,000 videos, 15,000 Twitter 'Tweets'
and over 11 million social networking impressions - all as part of
the American Ford Fiesta prelaunch social media campaign: The Fiesta
Did it pay off? You tell us. As a result of the effort, Ford received 4.5 million YouTube views…
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