Bickford Ford

People sure are losing their "Focus" thanks to the new Ford Fiesta - that's a little of the old play on words there. But the all new Ford Fiesta is a force to be reckoned with - even within its own company, which has been successfully producing the Ford Focus over many years.

Is it the lighter price tag, or the European styling? Maybe that 40 MPG rating helping out. Whatever the case may be, Fiesta…

Ford finished in the top three for vehicles Generation-Y shoppers want to drive off dealership lots in; Finished behind two Japanese auto makers on the list, known for building hybrid cars. It was a close top three and the American brand winning such high remarks surprised many auto journalists - but not us Ford fans!

Consulting and research firm AutoPacific says Ford rounded out the top 5 among the brands that Gen-Y buyers purchased most often…