Engineered with incredible performance features and built to tackle the most challenging terrains, Ford's popular off-road SUV, the 2023 Bronco, has a lot to offer. It has a wide range of driving configurations, off-road packages, and driver-assisting features to rule the segment of capable and rugged off-road SUVs. One of the most known rivals of this model is the 2023 Jeep Wrangler. Wrangler also has many capabilities and powertrain options for efficient off-roading. However, when it's time to pick an SUV for your adventures, you must consider other factors like comfort, tech, towing power, etc. To give you a better idea, we, the team of Bickford Ford in Snohomish, WA, present this page comparing the 2023 Ford Bronco with the 2023 Jeep Wrangler. Keep reading to find out which model fares better at various levels.
2023 Ford Bronco
2023 Jeep Wrangler
||Max. Towing Capacity (lbs.)
|2.3-liter 4-cylinder Turbocharged||Engine
||Standard Torque Rating||260 lb.-ft.
|Standard||Driver Assistance Package
Comparing the two models in the above table, the 2023 Ford Bronco comes out as the winner in various specifications. It has a higher torque rating with FWD and a better towing capability, and its driver-assistance package comes standard.
The Ford Bronco steps into its sixth generation with the 2023 version, which introduces two new trims, namely the Bronco Heritage and Heritage Limited. The Bronco Heritage has a two-tone exterior color with Oxford White accents and a modular hardtop roof. Its exterior design includes 7-inch aluminum wheels painted in Oxford White, a bodyside stripe dial, and an Oxford White grille with the brand name in Race Red color. On the other hand, the Heritage Limited trim has a Robin's Egg Blue exterior, the same color as the original 1966 Bronco. It also boasts gloss-black 17-inch wheels with classic "dog dish" centers and Oxford White design details.
If you want to test drive the 2023 Ford Bronco, head to our dealership, Bickford Ford, in Snohomish, WA. Contact our team to know the latest finance options.